DaviPlata, one of the largest digital wallets in Colombia, was launching its first debit card. A new product in a category where most cards look and sound the same.Â
This one, however, stood out for one reason: it was red.
Instead of explaining benefits, we let the color lead. And went looking for the person who knows red cards better than anyone else: Gerardo Bedoya. The legendary player, remembered for holding the world record with 46 red cards. (47, by the time we were done.)
