As a graphic designer and art director, branding has always been a way for me to tell stories. Identity design and graphic systems have allowed me to translate ideas into symbols, structures, and tangible experiences. Thanks to clients, friends, and some unexpected challenges, I've had the opportunity to build projects in multiple fields. Here's a sample.
I believe a brand is born long before a lake; it begins with questions, with the search for meaning, and with the intention of creating something that connects and endures. For me, design gains value when it manages to transform complex concepts into simple, coherent, and memorable solutions. I'm convinced that an identity isn't designed just to look good; it's designed to be recognized, remembered, and experienced. Although many times… many times a typeface or a grid keeps me up at night, luckily an idea always emerges to solve the problem.
BRANDING
EDITORIAL - CONCEPTS
LOGOS
TYPE
LOGO
BRANDING
EDITORIAL
BRANDING
IDENTITY - EDITORIAL
LOGOS
IDENTITY - BRANDING
IDENTIDAD - PRODUCT DESIGN
IDENTITY
BRANDING - MERCH
PACKAGING
