"Coca-Cola Romance" is a celebration of the emotional bonds that are born in everyday life. The campaign translates the brand's DNA—optimism, closeness, and human connection—seeking to reconnect with its consumers in the most classic way with simple yet powerful images: romantic connections between the product and its consumer, narrated through the freshness of a shared Coca-Cola. Coca-Cola as a catalyst for special moments, demonstrating that even the smallest gestures, like opening a bottle, can trigger memorable emotions.
Photographs by Nacho Ricci with highly detailed preliminary work on sketches, art direction, and retouching before AI existed.
SKETCH VS FINAL PHOTO
