In football, a red card has always meant the same thing: being sent off. And no one knows this better than Gerardo Bedoya, the player with the Guinness World Record for most red cards in history. When DaviPlata had to launch a debit card—and a red one at that—they decided not to ignore this truth, but to amplify it. Instead of hiding the most negative symbol in the game, they put it in the hands of the man who made it legendary. Thus, the man who was sent off more times than anyone else presented the only red card that doesn't take you out of the game. An idea based on an undeniable cultural truth, with an inevitable casting process and a real risk: transforming a symbol of punishment into one of inclusion.
